THE SOCIAL LABA DIGITAL MARKETING DIVISION OF Vancouver Television

YOUR ENTIRE
DIGITAL
PRESENCE.

One connected digital command centre for strategy, creative, media, content, reputation, email, websites and reporting.

Enter the lab ↘ View demo reporting
01 Google + Meta02 Content systems03 Web experiences
LIVE CAMPAIGN PULSEDEMO
CONVERSIONS284EFFICIENCY+18.4%
CONNECTED CHANNELS
GMAW
GOOGLE · META · APPLE · WEB
GOOGLE ADS✦META AIA✦SOCIAL✦CONTENT✦WEBSITES✦EMAIL✦REPORTING✦
THE WHOLE DIGITAL ECOSYSTEM 01

Everything your brand needs to move.

Not a vendor list. One connected studio that sees the complete picture and makes every channel work harder.

Hover or tap any capability to see the lab in action.
PAID MEDIA

Clicks are nice.
Outcomes are better.

Google Search, Display and Meta campaigns with custom creative, daily optimization and reporting you can actually understand.

Google AdsMeta AdsAIAOptimization
Apple Business ConnectShowcasesContent calendarsReels + TikTokPhotographyVideographyShowroom screensAsset librariesBlogsEvent campaignsInquiry responseGoogle + YelpCollateralBill of sale layoutsQR codesWebsite maintenance
THE PERFORMANCE LAB 02
INTERACTIVE GOOGLE ADS REPORTING

Numbers with a
pulse.

A realistic example of the live, plain-English reporting experience we can build. Explore the ranges and hover the chart.

DEMO EXPERIENCEAll names and figures below are fictional examples—not client results or performance claims.
CLIENT REPORTING ACCESS

Your results. Available when you are.

Each client can receive a private reporting link with current connected Google Ads data, date filters, campaign detail and plain-English optimization notes.

✓ Secure client link✓ Connected account data✓ Desktop + mobile access✓ Scheduled summaries
CLIENT VIEWNorth Shore Motors · Google AdsLast demo refresh: just now
LAB REPORTGoogle Ads · Fictional demo account
Conversion activity284 demo leads
Conversions
Day 18 · 12
1612840
CampaignConversionsCost / conv.
Brand searchSearch
126$31.42
High-intent servicesSearch
98$44.18
Local awarenessDisplay
60$38.06
LAB NOTE

High-intent search is trending up.

Demo insight: reallocating budget toward top-converting terms could improve efficiency.

APPLE BUSINESS CONNECT / APPLE BUSINESS 03
SETUP + ONGOING MANAGEMENT

From a bare listing
to a brand moment.

Apple Business Connect is now part of Apple Business. We can verify, complete and manage the customer-facing presence across Maps and other supported Apple experiences.

VISUAL CONCEPTFictional business and illustrative interface—not a live Apple account or an exact reproduction of Apple’s interface.
BEFORENot set up / unclaimed
9:41Maps•••
●
⌖

North Shore Studio

Marketing agency

?Limited information
  • Generic category icon
  • No branded cover photo
  • No current Showcase
  • Incomplete actions and details

Customers see a generic presence with fewer reasons to trust, act or engage.

01Claim + verify02Brand + optimize03Showcase + manage
AFTERSet up + managed
9:41Maps•••
NS
North Shore Studio

North Shore Studio

Marketing agency · Open until 7 p.m.

NEW
SHOWCASE · DEMOSummer content sessions

Book a brand content day.

A branded place card with approved imagery, accurate details, actions and rotating promotional Showcases.

01Organization + location verification

Claim the business and establish approved ownership.

02Logo, cover + location photos

Prepare and upload compliant brand assets.

03Details, hours + actions

Keep customer-facing information accurate and useful.

04Showcase rotation

Publish timely offers, events and announcements.

META AUTOMOTIVE INVENTORY ADS 04

The right vehicle.
The right scroll.

Catalog-powered creative can match shoppers with relevant inventory, then guide them to a focused vehicle detail page.

9:41● ●

Meet the drive that fits your next chapter. Explore available inventory.

1 / 3
2026

Aster LX Sport

CATALOG → CREATIVE → VDP
northshoremotors.ca/vehicles/aster-lx
DEMO VEHICLE DETAIL PAGE

2026 Aster LX Sport

Midnight black · AWD · 18 km

Finance from$368 bi-weekly
CONCEPT DEMOFictional vehicle, dealership and pricing. An Automotive Inventory Ads execution depends on Meta eligibility, catalog quality and available inventory feeds.
THE CREATIVE ENGINE 05

Built to stop
the thumb.

REEL · 00:12
MAKE
THEM
LOOK.
Short-form videoConcept · Shoot · Edit · Caption
The Social Lab campaign concept with analytics, social and automotive creative
Campaign systemOne idea. Every channel.
JUNECONTENT CALENDAR
REELBLOGSTORYEVENTPOST
Always-on socialPlan · Post · Engage · Moderate
WEB + DIGITAL EXPERIENCE 06

From first click
to yes.

Full HTML builds, total redesigns, campaign landing pages, mobile optimization, ongoing content and maintenance.

  • Custom websites + Wix builds
  • Conversion landing pages
  • HTML email templates
  • Maintenance + content updates
Drag to compare ↔
THE 2026 LXMOVE
DIFFERENT.

Welcome to our website

We have a wide selection of vehicles. Contact us today for more information.

‹ ›
BACKED BY BROADCAST STORYTELLING

Born from
Vancouver Television.

The Social Lab is the digital marketing division of Vancouver Television Broadcasting Corporation—combining production instincts with day-to-day digital execution.

Visit Vancouver Television ↗
Vancouver TelevisionParent company
CONNECTION PORT OPEN

LET’S BUILD
SOMETHING
UNIGNORABLE.

Ready to connect strategy, creative and performance into one digital presence?

CONNECT WITH THE LABinfo@vancouvertelevision.ca↗
VANCOUVER, BCACCEPTING NEW PROJECTS